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Is it safe to use AI with my customers' details in Australia?

By Chris Goldsworthy, founder of GOLDSTACK ·

Short answer

It can be, if you treat customer details with the same care whether a person or AI handles them. Use reputable providers with clear data protections, share only what the task needs, control who can access what, tell customers how their details are used, and follow your obligations under Australian privacy law, which applies to many businesses that handle personal information.

Choose providers carefully

Use established tools that explain where data is stored, who can access it, and whether it's used to train their models. Business accounts usually give you more control than free consumer tools.

Share only what's needed

To book a job, AI needs a name, address, phone and job details. It doesn't need anything else. Keep sensitive information out of tools that don't need it.

Control access

Use proper logins, give staff access only to what they need, and remove access when people leave.

Be open with customers

Let customers know when they're dealing with AI and how their details are used. If you have a privacy policy, make sure it covers it. If you're unsure of your obligations, get advice.

Common questions

Does the Privacy Act apply to my business?

It depends on your business, including its turnover and what you do. Check with the OAIC's guidance or get advice.

Will my customer data be used to train AI?

That depends on the provider and plan. Check the terms, and choose options that don't.

Can AI see my bank details?

Only if you connect it. Payments should go through a proper payment provider.

What if there's a data breach?

Have a plan, and know whether the notifiable data breaches scheme applies to you.

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