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How do I stop wasting time quoting for people who are only price shopping?

By Chris Goldsworthy, founder of GOLDSTACK ·

Short answer

Qualify the job before you quote it. Ask a few set questions up front about scope, timing, site access and how they'll choose, then only spend real time on the jobs that fit. AI can ask those questions when enquiries come in, draft the quote from your usual rates and chase it up, while you approve anything before it goes out.

Why price shoppers eat your week

A price shopper rarely looks like one on the first call. They sound keen. You drive out, measure up, go home and spend an evening on the quote. Then you hear nothing.

Multiply that by a few jobs a week and it adds up fast. It's time you could have spent on paid work, your family or the customers who were always going to say yes.

The fix isn't to quote less. It's to quote smarter, and to work out early who's serious.

Qualify before you quote

Every enquiry should get the same handful of questions before you book a site visit. Keep them friendly, not like an interrogation.

What exactly do you need done? Vague answers mean a vague buyer.

When do you want it started? Someone who wants it done next month is different from someone who's just curious.

Is it your property, and who makes the decision? You don't want to quote to someone who has to ask three other people.

Have you got a budget in mind or a ballpark range? It's a fair question. Good customers usually have thought about it.

Are you comparing quotes, and what matters most to you? Most people will tell you straight if you ask nicely.

Their answers tell you whether to book the visit, give a rough range over the phone, or politely pass.

Let AI ask the questions for you

The trouble is you're on the tools. You can't answer every call or message, and you won't always remember to ask everything.

This is where AI fits in without changing how you work. It answers the call or message, asks your set questions, and writes up the answers as a tidy job note in the tools you already use. When you're back in the ute, you read a short summary and decide what to do.

If the job looks like a fit, AI can draft the quote using your usual scope wording, your rates and your past jobs as a guide. You check it and approve it before anything goes to the customer. If it looks like a time-waster, you can send a polite reply and move on, again with your say-so.

You stay in charge of the decisions. AI just stops the admin from taking over your evenings.

Make your quote do the selling

Price shoppers compare numbers because that's all they've got. Give them more to compare.

Spell out exactly what's included and what isn't. Name the materials, the timeframe and the warranty. Mention your licence and insurance. A clear quote makes a vague, cheaper one look risky.

Offer options where it makes sense, like a standard and a premium version. People who choose between two of your options are less likely to go looking for a third quote elsewhere.

Add a few of your recent Google reviews to the quote. AI can ask happy customers for a review after each job, so you've always got fresh proof ready.

Then follow up. A quick message a few days after sending a quote wins jobs. AI can draft that nudge and send it once you've given the nod.

Know when to walk away

Not every enquiry deserves a full quote. Some people want a free education, or a number to beat down someone else's price.

If a customer won't answer your questions, won't say when they want the job done, or only talks about the lowest price, you've learned what you need to know. A polite reply works fine: you're happy to quote when they're ready to talk scope and timing.

You can also charge for detailed design or estimating work on bigger jobs. Some tradies do it as standard. Check how that fits with your contracts and any consumer rules that apply to you.

Protecting your time isn't rude. It's how you keep the business healthy.

Common questions

Will asking questions put customers off?

Serious customers usually appreciate it. It shows you're organised and you care about getting the job right. The ones who get annoyed by a few simple questions are often the ones who were never going to book.

Can I give a ballpark without writing a full quote?

Yes. A rough range after a quick chat can filter out people who aren't in the right zone. Be clear it's a guide only and the firm quote comes after you've seen the job.

Does AI send quotes to customers on its own?

No. AI drafts the quote and you approve it first. Anything important stays in your hands, so you control what goes out under your name.

How does AI know my rates and how I quote?

It works from the information you already use, like past quotes, price lists and scope wording, inside the tools you already have. It drafts in your style, and you correct anything that's off.

Find out where AI fits in your business

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